What is the best campaign objective in Meta Ads?

What is the best campaign objective in Meta Ads

The main questions people ask about picking the right campaign objective in Meta Ads are 1. Does it matter what I choose and 2. What are the differences between each one? Each objective has a goal in mind and that goal should reflect the outcome you want for your advertising campaign. This could vary from […]

8 Step process to create a customer profile for your business

What is a customer profile in advertising? A customer profile identifies what the perfect customer looks like for your business. Profiles are made from discussions and surveys. Data is used to find the most cost-effective customers and drive high profits. A customer profile sets the groundwork for audience segmentation to enable easier targeting.  Why is […]