How to be your own SEO Consultant

All businesses want their website to bring in more sales or leads. They use Search Engine Optimisation to achieve this. It’s easy to see when a large proportion of the population search for services through Google.  SEO companies in Melbourne will tell you that you need them to succeed in the world of SEO. Your […]

How to create a high performing dynamic ad on meta using the 3:2:2 method?

Creating a dynamic advertisement on the Meta can be difficult and lead you to doing more work than you need to for a successful advertising campaign.  So here at Blufire, we want to streamline those efforts and make it easier for you to follow along and make your own dynamic ad.  This article will look […]

What is the best campaign objective in Meta Ads?

What is the best campaign objective in Meta Ads

The main questions people ask about picking the right campaign objective in Meta Ads are 1. Does it matter what I choose and 2. What are the differences between each one? Each objective has a goal in mind and that goal should reflect the outcome you want for your advertising campaign. This could vary from […]

8 Step process to create a customer profile for your business

What is a customer profile in advertising? A customer profile identifies what the perfect customer looks like for your business. Profiles are made from discussions and surveys. Data is used to find the most cost-effective customers and drive high profits. A customer profile sets the groundwork for audience segmentation to enable easier targeting.  Why is […]

Selling the dream: the marketing industries darkest desire

Digital Marketing Agencies Responsibility

The story It was 3 months ago when we could close a client, and unfortunately, we were not clear with them on the expectations of the reality of digital marketing. Too often, we find companies who have worked with different agencies and were sold the dream of digital marketing and a fairy tale of 20x […]

Leverage LinkedIn Advertising for SME’s

LinkedIn Advertising for SME's

Introduction LinkedIn stands as a high-powered platform used by millions of professionals worldwide in business networking and professional connections. LinkedIn advertising offers a significant advantage for small businesses seeking to build their professional reach and visibility. This article focuses on how small businesses can maximize LinkedIn advertising to boost their professional visibility and reach. Why […]

Instagram Marketing And Targeted Small Business Advertising.

Instagram Marketing for SME's

Introduction In contemporary digital marketing, social media platforms have emerged as powerful arsenals in a marketer’s toolkit. Among these, with its thriving user base and visually focused layout, Instagram offers an unparalleled opportunity for businesses to create compelling narratives around their products or services. Notably, for small businesses, exploiting Instagram advertising can result in impactful […]

SME’s Success With Powerful Facebook Advertising

Facebook Advertising Title for Blog

Introduction Social media platforms have transformed into powerful marketing tools in the digital landscape. Among these, Facebook, with its extensive user base and advanced advertising capabilities, presents an exceptional opportunity for businesses to expand their reach and impact. H harnessing the power of Facebook advertising can be a game-changer, especially for small businesses aiming to […]

Small Business Guide to Local SEO

Introduction For small businesses, navigating the digital world and making local connections is critical to their growth trajectory. A powerful way to cultivate this local engagement is through Local SEO, a facet of online marketing that elevates visibility for businesses aiming to serve a geographical area. This article provides a detailed guide to mastering Local […]

Harnessing the Power of Off-Page SEO: A Beginner’s Guide

In the digital realm, making your website visible to a sea of online audiences is like finding a needle in a haystack. That’s where SEO, or Search Engine Optimization, comes into play as your guiding magnet. While on-page SEO fine-tunes the inner workings of your website, off-page SEO extends your digital handshake beyond the confines […]