Our team takes the time to understand your business and how you communicate with your customers and/or your clients. Businesses need to be able to reach their audience through Meta Ads with ad targeting that is inline with their goals. We continue to analyse the audience targeting and use the data that is given through Meta to discover who is best interacting with your ads and continue to redevelop ads that maximise the ad spend.

After we talk about your business the Blufire team gets to work on developing content that will really connect with your audience. We continue to develop graphics and GIFs depending on the performance of each ad campaign. Meta’s platform will relay performance data that will inform us as to what will need to be done from a content creation standpoint ongoing.

The biggest step in the ongoing performance of any social media paid campaign is the testing that occurs with every campaign. Variations of ads are required to determine which graphics and content is connecting with the audience, and which copywriting will create the most amount of return for different ads. This testing is the secret to a great performing social media ads campaign.