Google Search Ads are ad slots that are shown through a pay-per-click structure where the ad that is created for search results on Google is only paid for once the user who puts a keyword into the search engine clicks on the link you have provided in your Google search ad.
Google search ads allow you to pay for top spot on the search results page for a price that varies depending on how many people are also trying to pay for the same ad slot. Imagine skipping the queue at a restaurant so you can eat faster and how much you pay depends on how much other people are willing to pay.
Google search ads allow you to be seen at the top of the search engine immediately.
Google search ads make sure you appear in the top 3 results of keywords you think your audience is searching for.
The Google Search ads include in depth research into your business the keywords that will gain the most amount of traffic and return. The initial research gives us a platform to build out a strong search ad that is specific to your audience. The keywords are then accompanied by a bidding strategy to ensure that your money is not being wasted. Once the ads have been running we determine which keywords are not driving the appropriate traffic and make changes to optimise accordingly.
Our Google Ads specialist will dive into market research, competitor evaluation, data analysis and identifying where your business sits in the digital space.
Following in-depth research, we review the keywords with search volume and make sure the ads that we create are highly relevant to your audience and will drive the appropriate traffic to your website.
The team goes to work building the ads in Google, using call to actions and headlines that will engage the audience.
We implement the research to build out search ads.
Once the ads are live we begin to look at optimising the ads so that the ads budget is being spent optimally.
Search ads allow you to skip the SEO rankings and pay for the top spot immediately. While this does come at a cost you can drive traffic for specific keywords to your website that will drive more leads and sales.
We believe that everyone has a right to quality service when it comes to an agency spending your money on ads. So please reach out and talk to us about what would be best for you.
