Google Shopping Ads are product-based advertisements that appear on Google search results and the Google Shopping tab. They showcase product images, prices, and the business name. They work by utilising data from a merchant’s product feed to match relevant search queries. These ads use Google’s algorithms to target potential customers based on their search intent and shopping behaviour.
Google Shopping Ads are the product ads you see on Google search and the Shopping tab. They show information that is stored on Google from your website and match the search terms you use. These ads help get your products in front of people who are looking to buy, sending them straight to your store.
Google Shopping ads allow you to show your products on Google search results directly to drive traffic to those specific web pages.
Creating Google Shopping Ads involves setting up a detailed product feed in Google Merchant Center with all necessary product information. Next, we create a shopping campaign in Google Ads, setting your budget, bid strategy, and targeting options. Finally, we continuously monitor and optimise your ads by adjusting bids, refining the product feed, and analysing performance data to improve results and drive sales.
Creating Google Shopping Ads involves setting up a detailed product feed in Google Merchant Center, which includes all necessary product information such as titles, descriptions, images, prices, availability, and unique identifiers such as SKUs. This product feed acts as a data source that Google uses to match your products with relevant search queries.
Our Google Ads specialist will dive into market research, competitor evaluation, data analysis and identifying where your business sits in the digital space.
Following in-depth research, we review the keywords with search volume and make sure the ads that we create are highly relevant to your audience and will drive the appropriate traffic to your website.
Once the ads are live we begin to look at optimising the ads so that the ads budget is being spent optimally and change the creatives where needed.
Shopping ads allow you to skip the SEO rankings and pay for ads to be shown from Google search results and shopping tab with your products showing directly to your audience. While this does come at a cost you can drive traffic for specific keywords to your website that will drive more sales.
We believe that everyone has a right to quality service when it comes to an agency spending your money on ads. So please reach out and talk to us about what would be best for you.
