LinkedIn ads use LinkedIn’s professional network to deliver targeted advertising to specific user segments based on criteria such as job title, industry, company size, and more. Advertisers can choose from several ad formats including Sponsored Content, Sponsored Messaging, Text Ads, and Dynamic Ads, each designed to engage users in different ways. The platform utilises an auction-based bidding system where advertisers set their bids for desired actions, such as clicks or impressions, allowing for budget control and cost efficiency. Advanced analytics and conversion tracking tools provide detailed insights into campaign performance, enabling ongoing optimization and measurement of return on investment (ROI).
LinkedIn ads let you target your ads to professionals based on their job titles, industries, and other work-related criteria. You can choose from different types of ads, like posts in the news feed, direct messages, or simple text ads. You set a budget and bid for clicks or views, ensuring you don’t overspend. LinkedIn also provides detailed reports to help you see how well your ads are doing and make improvements as needed.
LinkedIn ads allow you to target a different type of audience to Facebook and Instagram as LinkedIn is predominantly for professionals and therefore is generally a platform where you market to professions.
LinkedIn ads can include a variety of images and videos and text call outs on their platform. You will need to know the type of person who you are looking to target on the platform because LinkedIn’s data allows you to target certain job titles or industries as that information is available on every profile page.
The campaign that is created will include multiple steps from graphic design to copy for the ads and the targeting and tracking of leads such as landing page contact form.
We develop a comprehensive LinkedIn Ads strategy tailored to your business, ensuring each campaign is strategically planned and executed.
Our approach focuses on creating a campaign structure that targets professionals effectively and aligns with your growth goals.
We then look to develop your audience targeting by precisely defining your audience based on job titles, industries, company sizes, and other relevant criteria.
We also manage and optimise your budget to ensure cost-effective ad spend, maximizing your return on investment.
Now we know who and what, our team designs eye-catching and engaging ads that resonate with your professional audience on LinkedIn.
We ensure that your ads not only stand out visually but also clearly convey your brand message and drive desired actions from your target audience whether that be click-through to a landing page or filling out a lead form.
Our on-page SEO services ensure that your website is best prepared for search engines to show you to relevant search queries!
LinkedIn Ads help business growth by targeting specific professional audiences, ensuring your ads reach decision-makers and key influencers in your industry.
The platform’s targeting algorithm allow for efficient use of your marketing budget, maximizing ad spend constantly.
Additionally, LinkedIn’s analytics and conversion tracking tools provide valuable insights, enabling you to optimise campaigns and drive continuous improvement.
We believe that everyone has a right to quality service when it comes to an agency spending your money on ads. So please reach out and talk to us about what would be best for you.
