★★★★★5.0on GoogleTrusted by 100+ businesses$153M revenue influenced
Trusted by the teams behind 100+ businesses
See it run
Four minutes inside Blufire. Then hear from the businesses who run on it.
Watch the 9-minute walkthroughBrendan walks Blufire on demo data. No sales call, Loom-style.
NJ
Nick Jackson
CMO, Peter Jackson
★★★★★
"I couldn't be more impressed with the Blufire team and the improvements they have made… working on the account and maximising results daily."
Google review
PB
Pourya Balali
Cheapest Liquor
★★★★★
"…helped our company, Cheapest Liquor, grow substantially and got our name out well before our launch. It's rare to find a group that's as passionate and knowledgeable as these guys. They've really helped our brand succeed and grow… Brendan's an amazing guy to work with. Highly recommended."
Google review
WM
Will Macpherson
Google review
★★★★★
"They're experts in their field and genuinely seem to care about us winning… they achieve all the results we could hope for where it matters."
Google review
JP
Jodie Patch
Google review
★★★★★
"They took the time to understand our business and goals, and delivered a clear, customised strategy that actually worked."
Google review
BH
Braden Hodges
Google review
★★★★★
"Quick to take action, and bring a lot of experience… a partner who can strategically execute and adapt to fast-paced industries."
Google review
FP
Franco Polizzi
RainCo
★★★★★
"…getting those visitors to convert into customers. They are hard workers… I highly recommend Brendan and the team."
The complete product on demo data. Click everything, drill everywhere. No signup, no card.
Wired into the stack you already run
ShopifyKlaviyoGoogle AdsMeta
Us vs. the category
Keep your click tracker. This does a different job.
"We have Triple Whale." Keep it. It tells you which ad got the click, not which orders made money after COGS, shipping, returns and fees.
The Margin StackBlufire + analyst
Triple WhaleClick attribution
NorthbeamAttribution & MMM
Polar AnalyticsShopify BI
LifetimelyLTV & profit
TrueProfitProfit tracker
SpreadsheetsDIY
Price on the website, self-serve startBand pricing published, start in 30 seconds, For every $1 you pay, we find you $3. Or those eight weeks are free.
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A lead analyst applies it to your storeThe Eight-Week Analyst Launch: Four working sessions with our lead analyst, on your store. $6,000 free
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Profit dashboard, revenue minus costs
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True contribution margin on every order, customer and SKUNet of COGS, shipping, fees and returns
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Reconciles to your accounting ledger, to the dollar
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Fake-VIP detectionHigh-revenue customers losing money after returns, found
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Discount stacking leaks, priced in margin
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Margin-bucketed segments pushed to Klaviyo
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Click attribution, which ad got the click
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First-order profitability by cohort
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MMM and price elasticity models
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Geo-lift and holdout experimentsProve marketing caused margin, not just correlated with it
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Creative resolved to the margin it acquired
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Shows what it cannot attribute, honestly
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The Weekly Move, one ranked action with a dollar attached
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Included with every band
The Eight-Week Analyst Launch. Itemised, so you know what free means.
Not a course. Our lead analyst, on your store.
Four working sessions with our lead analyst, on your store.
Order summary · The Eight-Week Analyst Launch
Week 2One number.
Your P&L rebuilt to true contribution margin, and you, your CMO and your agencies agreed on what you are chasing.
Week 4The Findings Report.
Every leak and every opportunity in your business, priced in your own reconciled numbers and discounted for what is realistically recoverable.
Week 6The plan everyone signs up to.
Your whole operating circle in one room, on the same number, each with their piece of it.
Week 8Live.
The segments built and pushed, the campaigns out, the spend moved, each running against a held-back control.
Total$6,000FREE
In their words
The tie-out said $1.35M true margin. Here's what finding it feels like.
My co-founder Cameron and I built Blufire as a paid-media agency in Melbourne. We've run growth for 100+ businesses and influenced $153M in revenue - menswear, liquor, outdoor gear, heating, apparel.
The longer we ran ads, the more one thing bothered me. Every tool we used told our clients they were winning, and their accountants kept saying otherwise. Dashboards report revenue. Businesses live or die on margin. Those are different numbers, and the gap between them is where stores quietly bleed.
Revenue analytics can't see COGS, shipping, returns or fees, so it can't see profit. It calls a customer a VIP because they spend a lot, even when returns make them a loss. It calls a discount code a winner while it stacks with sale pricing and gives the margin away.
So we built Blufire: true contribution margin on every order, customer and SKU, reconciled against your ledger to the dollar. Not another dashboard. The number your accountant would sign, live, with the moves ranked underneath it.
The Margin Stack is how we'd want to buy it. Our lead analyst applies it to your store with you across four working sessions in eight weeks, and if the Findings Report you leave week four with is not worth three times your first two months, we keep working free until it is. If we still cannot get you there, every dollar you paid for those eight weeks back. And you keep the report.
If anything on this page doesn't hold up once you're inside, email me directly. I read everything.
Brendan & Cameron
Co-founders, Blufire
FAQs
Your side is four meetings, your store connected, and your costs loaded. That is it. If your Findings Report is not worth at least three times your first two months, and your moves are not live by week eight, we do not hand you a refund form and disappear. Our analyst stays on your store, free, until they are. If we still cannot get you there, every dollar you paid for those eight weeks back. And you keep the report. The report is our deliverable, not your agency's. What you choose to execute, and how fast, never affects your guarantee.
There isn't one, and here's the honest version: you get everything from day one. If your Findings Report is not worth at least three times your first two months, and your moves are not live by week eight, we do not hand you a refund form and disappear. Our analyst stays on your store, free, until they are. If we still cannot get you there, every dollar you paid for those eight weeks back. And you keep the report. We can make that promise because once you've seen your true margin number, we don't think you'll want to switch it off. That's the whole bet.
Keep it. A click tracker tells you which ad got the click. It cannot tell you which orders made money after COGS, shipping, returns and fees, which customers are profitable, or which discount codes leak margin - because it doesn't compute true contribution margin, and we do, reconciled to your ledger. Different job. The comparison table above shows it row by row.
No. The product ranks the one move worth making each week with the dollars attached, and for your first eight weeks our lead analyst works your store with you across four sessions - your numbers agreed, the Findings Report delivered, your operating circle aligned, the moves live. You execute in tools you already use.
Your plan is set by trailing-12-month revenue: Starter to $1M, Growth $1M-$5M, Pro $5M-$20M, Scale $20M+. It moves with your revenue automatically, up and down. You never pay Pro prices on Starter revenue. Above $50M is a custom plan.
Minutes, not weeks. One-click OAuth for Shopify, Klaviyo, Google and Meta - no engineer, no CSV uploads. Your margin number ties out against your ledger in your first week, not your first quarter.
Most stores' are, and it's exactly where other tools quietly fabricate a zero. We read unit costs straight from Shopify, show you exactly which products are missing them, and the math stays honest at every gap. Your analyst walks this with you in your first sessions.
Shopify installs get the first 60 days free instead of $1, then the plan price. Same product, same plans, same analyst sessions.
The weekly move keeps arriving in the product, and you keep the rhythm the analyst set. Most operators need exactly that. If you want ongoing hands-on help, that's the Custom plan.
One isolated database per store - your data never shares a table with anyone else's. Deletion on request, every number traceable to its source, and we never sell or share it. Full detail in the Trust Center.
Built for Shopify
Klaviyo
Google Ads
Meta