Brands we have worked with!

Advertising Reporting Platform for Blufire

Search Ads Designed for you audience

At Blufire, Google Ads is not just a service; it’s a craft we’ve mastered. Our data-driven ethos, enriched by industry insights and innovative methods, defines our competitive edge.

Customization at our core

  1. We remove any cookie-cutter solutions.
  2. We are truly looking into your business’s unique selling points.
  3. We tailor strategies that align precisely with your aspirations.
  4. We aim to maximize every dollar spent on your campaign.


Our Mission: Your Business Success

Our Expert Google Ads Strategy:

In-depth Analysis

We need to know everything about your business so that we can effectively market.

  1. Initial strategy meeting.
  2. Draw up a solution built with strategies specific to your business.
  3. Communicate the expectations with you.

The campaign gets the green light.

Once the expectations are clear we get the campaign set up. 

Before the Green Light is given we provide you any and all information you wish to know.

This is so we don't want a dollar of your ad spend from the start.

Optimization and retargeting

After the campaign is live, our involvement doesn't end there.

We closely monitor performance metrics in real time to ensure your ads are delivering the results you desire.

Any needed adjustments are made promptly, ensuring that each ad dollar is optimized for maximum impact and ROI.

6 reasons to choose Blufire as your Google Ads agency.

ROI-focused Google Ads

Blufire focuses on skyrocketing your sales through Google Ads & a crazy ROAS through highly targeted keywords. ROI must be followed to ensure a powerful Google ads strategy.

Unlimited ad revisions

We will build all ads completely done-for-you. What if you don’t like the first, second, or third draft? We will fix it and return it until you are 100% satisfied!

Cutting edge technology

We pride ourselves on leveraging the best technology for your Google ad campaign. This is why we provide complimentary use to our proprietary marketing software that provides you with automation for SEO, blogging & LinkedIn!

Experienced Team

Our team comprises Google ad experts with seasoned experience across all Google ad network types, ensuring that your campaign is in capable hands.

Transparent Reporting

We believe in complete transparency. Our clients receive 24/7 access to a live Google ads performance report that tracks their campaigns.

Exceptional Customer Service

At Blufire, customer service is a core pillar. We want you to know that we ensure this is expressed throughout our campaigns. We'd like you to know how much information you need to be satisfied with your decision to choose us as your Google ads partner.

Meet our founders!

We believe in giving you direct access to founders, that being said, if you ask the Blufire team to contact you, the first point of contact will be a founder!

Professional Photo of Brendan Ellich, Director at Blufire
Brendan Ellich - Managing Director
Professional Photo of Cameron James, Head of Strategic Growth at Blufire
Cameron James - Head of Strategic Growth

Get a business audit with blufire, it'll be fun

Work with an agency that will take the time to talk to you and who knows you might even enjoy a conversation or two with us. By getting a business audit this allows us to tell you what you need in terms of marketing without working with us. 

Free Expert Advice, no strings attached.

We genuinely want to help and feel companies miss simple changes that could make a world of difference in their marketing so let us assist before you decide to work with us.


Frequently Asked Questions?

What are Google Search Ads?

Google Search Ads are a form of online advertising where your ads are displayed on Google’s search engine results pages (SERPs) when people perform a search related to your targeted keywords. They’re prominently placed either at the top or bottom of the SERP, making them highly visible to potential customers. This platform allows you to showcase your services or products directly to individuals actively searching for related keywords, making it a potent tool for lead generation and sales conversion.

How do Google Search Ads work?

Google Search Ads operate on a pay-per-click (PPC) model. You bid on specific keywords relevant to your business, and your ads are displayed when users search for those keywords. The position of your ad on the SERP is determined by your bid amount and Quality Score, which is a metric based on the relevance and quality of your ad and landing page. You are charged each time a user clicks on your ad, hence the term pay-per-click.

Why choose Google Search Ads for my business?

Google Search Ads offer numerous benefits. They provide instant visibility on the world’s leading search engine, ensuring your target audience sees your ads at the right moment. They allow precise targeting based on keywords, location, device, language, time of day, and more. Moreover, the platform provides detailed analytics, enabling you to measure your campaign’s performance and optimize for better results. It’s a flexible advertising solution that can fit any budget while delivering measurable ROI.

How can I start with Google Search Ads?

Starting with Google Search Ads requires a few steps. First, create a Google Ads account. Next, define your campaign goals, whether it’s driving traffic, increasing conversions, or boosting brand awareness. Set a budget, choose your target geographic location and language, select relevant keywords, and create compelling ad copy. Once your campaign is live, monitor its performance regularly and make necessary optimizations to improve its effectiveness.

What is the cost of running Google Search Ads?

The cost can vary widely depending on the competitiveness of your keywords, the quality of your ad and landing page, and your bid amount. You set a budget that works for you, and the pay-per-click model ensures you only pay when someone clicks on your ad. Google’s auction system determines the actual cost-per-click based on factors like your bid and Quality Score.

How are keywords selected for Google Search Ads?

Selecting the right keywords is crucial. Begin with thorough keyword research using tools like Google Keyword Planner. Identify keywords relevant to your business, with a focus on high search volume and low to medium competition. Also, consider the user intent behind each keyword, ensuring they align with the goals of your campaign. It’s advisable to use a mix of broad, exact, and phrase match keywords to maximize your campaign’s reach and effectiveness.

How can I optimize my Google Search Ads campaign?

Optimization involves several steps: refining your keyword list, improving your ad copy, utilizing ad extensions, and continuously monitoring and analyzing your campaign’s performance metrics. A/B testing different ad elements, adjusting bids, and exploring advanced bidding strategies can also significantly enhance your campaign’s ROI. Regularly reviewing and acting on the insights from Google Ads analytics is key to successful optimization.

What are the metrics to consider in Google Search Ads?

Metrics like Click-Through Rate (CTR), Quality Score, Cost Per Click (CPC), Conversion Rate, and Return on Ad Spend (ROAS) are crucial for evaluating your campaign’s performance. Additionally, monitoring metrics like impression share, ad position, and conversion value can provide deeper insights into how well your campaign is doing and where there’s room for improvement.

Can I target my local audience with Google Search Ads?

Absolutely! Google Search Ads allow location targeting, enabling you to display your ads to users in specified geographic areas. This is particularly beneficial for local businesses looking to drive foot traffic or offer localized services. You can set up radius targeting around a specific location or target by regions, cities, or countries.

How do Google Search Ads impact my website’s SEO?

While Google Search Ads and SEO are separate entities, the data garnered from your paid campaigns can be invaluable for SEO. Insights on keywords, ad copy effectiveness, and user engagement from your ads can inform your SEO strategy. Moreover, the increased traffic and user interactions with your site from the ads can potentially signal to search engines that your site is relevant and valuable to users, although the direct impact on organic rankings is not guaranteed.