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What is the average cost per click for keywords relating to your business?

$1.00

How much do you intend to spend on your ad campaign?

$1,000

What is the conversion rate (CVR) of visitors to your website that become new leads?

20%

How many of your leads turn into customers?

40%

On average, how much is each customer worth to your business?

$100

The percentage of each sale that is profit

1%
Show Profit Margin Calculations

Based on these numbers, here is what you could expect for return on investment*

  • Visits 1000
  • Leads 200
  • CPL $5
  • Sales 80
  • Revenue $8,000
  • Profit $80
  • Monthly ROI 700%

What is the average cost per click for keywords relating to your business?

$1.00

How much do you intend to spend on your ad campaign?

$1,000

Conversion rate (from visitors to leads) on the page you send your leads to.

10%

On average, how much is each customer worth to your business?

$100

The percentage of each sale that is profit

70%
Show Profit Margin Calculations

Based on these numbers, here is what you could expect for return on investment*

  • Visits 1000
  • Sales100
  • Revenue $10,000
  • Profit $7,000
  • Monthly ROI900%

*The results generated by the Blufire ROI Estimator are designed to serve exclusively as a preliminary guide for your reference. It's important to understand that the estimations provided by the Blufire ROI Estimator are not a promise of specific outcomes, and these estimates hold no binding effect on any agreements you, as the Client, may form with Blufire. Be aware that the methods and data utilized in the Blufire ROI Estimator are subject to modification at any time without prior notification. Blufire is not liable for any financial losses or other impacts that may result from relying on or utilizing the estimations or conclusions derived from using the Blufire ROI Estimator.

How is PPC ROI calculated?

At Blufire, we love all things data. We have put together this calculator for you to see how your PPC campaign is currently performing, and how it could be improved by slightly improving key metrics!

This is why we’ve merged our extensive knowledge and expertise to develop a tool for calculating the potential revenues of your PPC campaign. Utilizing five key PPC metrics, our easy-to-use calculator demonstrates the significant impact a PPC strategy can have on your business.

5/5
Since engaging with Blufire, our website has been a hallmark of getting new business. The website was done so quickly and it was something that I thought would take ages so I am very grateful.
Brooke
BSquared Entertainment
5/5
Blufire's expert, tailored approach has dramatically increased our online visibility, driving more traffic to our site and increasing our sales.
Pourya
Cheapest Liquor
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Frequently Asked Questions?

What does the PPC ROI Calculator do?

Our PPC ROI Calculator is designed to help you understand the return on investment (ROI) from your Pay-Per-Click (PPC) advertising campaigns. By inputting key metrics such as total spend, average cost-per-click, conversion rate, and average profit per conversion, the calculator provides an estimated ROI, helping you gauge the effectiveness of your PPC campaigns.

How do I use the PPC ROI Calculator?

Using our calculator is simple. Enter your total advertising spend, the average cost-per-click (CPC) you pay, your conversion rate (the percentage of clicks that result in a sale or desired action), and your average profit per conversion. The calculator will then compute the ROI based on these inputs, giving you a clear picture of your campaign’s performance.

What do the results from the calculator mean?

The results give you an estimated ROI, which is a measure of the profitability of your PPC campaigns. A positive ROI indicates that your campaigns are generating more revenue than the cost of the ads, while a negative ROI suggests that the campaigns are costing more than they earn. This information is crucial for making informed decisions about your PPC strategy.

How accurate is the PPC ROI Calculator, and are there any limitations?

While our PPC ROI Calculator is designed to provide a good estimate of your campaign’s return on investment, the accuracy depends on the input data’s precision. It’s important to note that external factors like market changes, customer behavior, and competitive actions can also impact actual campaign performance. Therefore, while the calculator is a valuable tool, its results should be considered as part of a broader analysis.

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