Meet the Founders!

Blufire was founded by Brendan & Cameron early 2023 to service a clear gap in digital marketing; transparency & data analytics.

Brendan Ellich

Managing Director

Brendan Ellich, living in Melbourne, Australia, stands as a testament to innovative leadership and forward-thinking in the world of digital marketing. As the Co-Founder and Managing Director of BluFire, Brendan has melded his extensive experience and academic acumen into creating a dynamic marketing agency that prioritizes research-driven and result-oriented strategies for its clients.

Before founding BluFire, he made significant contributions at ASENO, an innovative energy retailer startup. Yet, it was the development and triumphant launch of the iOS app, Drivebuddy, that underscored Brendan’s ability to gauge market needs and offer effective solutions. This venture showcases his adeptness at overseeing an entire product journey while tackling the diverse challenges modern businesses encounter.

Goal for Blufire

“I re-established Blufire with Cameron to serve a specific industry gap that marketing agencies lacked – transparency with results & data analytics driven results. We want to provide businesses with the capability to leverage their internal data to drive better business decisions.

Moreover, transparency tied with efficiency is core to our business model. We want to provide clients with great results while ensuring we do so efficiently. I hate when it takes ages for sh*t to get done, so I would not want this for our clients.”

Cameron James

Head of strategic Growth

Cameron is an early adopter of the leadership skills needed to be a co-owner. He recently graduated from university and used his experience to build on the skills he developed in prior analytic and sales roles. As co-founder and head of strategic growth at Blufire, he uses his extensive leadership capabilities and strong communication skills to be a conduit between business and client. He continues to learn daily as Blufire develops and learns along with the digital marketing industry. 

While studying at Monash University, Cameron held positions at Future Super, ranging from accounting to investment analysis. Before this, he worked as a sales rep at a small business in Melbourne’s south-east. This exposure to small and big businesses allows him to connect with his clients, understand their problems, and determine what strategies best suit the digital strategy Blufire implements.

Goals for Blufire 

“Having the opportunity to provide a marketing service that prioritized performance, communication, and efficiency allows us as a company to have honest conversations. Something that is lacking within the industry.”